IBD Elite 2026: How 5 top firms compete on clearing and custody

An illustrated image with a blue background and the title for Financial Planning's IBD Elite 2026 study, including the label "5 independent brokerage executives on clearing and custody strategy," shows money signs and computer or app screens that display wealth management clearing and custody strategies.
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For independent financial advisors, the choice of clearing and custody provider speaks to personal preferences — and the drastic shifts across the industry in recent decades.

As revealed by the comments below of executives from Ameriprise, Kestra Financial, Cetera, LPL Financial and Osaic, some of the largest and most competitive firms in the independent brokerage channel of wealth management pitch advisors on their particular approach to clearing and custody. And as documented by the 2026 edition of Financial Planning's IBD Elite study, the distinguishing factor revolves around whether firms provide in-house clearing and custody or outsource those services to vendors like Fidelity Investments, BNY Pershing or Charles Schwab.

Many industry veterans view the choice of a self-clearing firm or an outsourcer as an "eye of the beholder" question, according to Brad Wales, who said he could "argue both ways" on it as a former Raymond James executive who is the founder of consulting firm Transition to RIA. 

Among independent brokerages, the self-clearing firms are generally LPL, Ameriprise, Raymond James and Wells Fargo Advisors Financial Network. Cetera has a self-clearing arm but also works with Pershing and Fidelity. Using an outside provider brings lower margins to the brokerage firm but possibly lower costs and more choices as well, while doing clearing and custody in-house returns higher profits for potential reinvestment into advisor resources or compensation and fewer service headaches when dealing with just one company.

And many of the dynamics are changing, amid smaller profit margins for the clearing and custody business in general and "as these firms continue to evolve themselves into basically very large RIAs that also have a BD," Wales said. "You can dislike that there are lower margins there, but if that's where the industry is shifting, you have to decide if you're going to be in the game or not be in the game." 

In that sense, the self-clearing firms can use that capability to retain some measure of business among any teams that leave the brokerage world entirely for new or existing registered investment advisory firms. However, firms with external vendors could point out that they offer more options to stay with them completely. And RIAs could present menus that have even more custodial choices for advisors. Like many debates among advisors, the discussion can quickly turn highly specific and quite circular.

For self-clearing firms, the ability to absorb the substantial cost of the underlying technology is their distinguishing feature, according to Jodie Papike, CEO of recruiting firm Cross-Search. Of course, the opposite setup would enable a brokerage firm to leave those expenses to an outside party. 

While custodial choices usually come down to "what an advisor has already experienced and what they're looking for in the future," the self-clearing firms "can get more aggressive with upfront money" than their outsourcing rivals, Papike said.

"They're getting rid of the middleman, so they can be more profitable at the end of the day," she said. "You really do have to have the scale and the size to pull it off."

To get a better understanding of clearing and custody fees and services in the independent brokerage channel of wealth management and the differences between firms that are self-clearing and those that outsource to external custodians, FP interviewed five of the largest firms by emailing them a list of questions.

Scroll down the page for excerpts from their responses. And follow these links to find other features from FP's 2026 IBD Elite study:

Greg Carr of Ameriprise
Greg Carr is an executive vice president of service and operations with Ameriprise.
Ameriprise

Ameriprise

"Ameriprise provides clearing, custody and related brokerage services through its affiliate clearing broker, American Enterprise Investment Services," said Greg Carr, an executive vice president of service and operations with the firm. "Our advisors engage with the full breadth of the firm's platform, products and services through a single, connected experience that supports a seamless client experience, advice delivery, and practice growth. Our integrated platform and AI-enabled capabilities give advisors a comprehensive view of clients' financial goals, helping them deliver more personalized advice, identify planning opportunities and drive meaningful outcomes."
Angela Xavier Kestra.jpg
Angela Xavier is an executive vice president and the client experience officer with Kestra Financial.
Kestra Financial

Kestra Financial

"Kestra's primary clearing and custody relationship is with Fidelity's National Financial Services (NFS), one of the largest platforms in the industry. When a new specific product or program emerges, we partner with NFS to deliver what the client needs," said Angela Xavier, an executive vice president and the firm's client experience officer. "Fee and cost structures related to our clearing and custody arrangements are made available directly to advisors through Kestra, and we intentionally keep that structure simple and easy to understand for both advisors and their clients." 
Christian Mitchell, president of Cetera Solutions
Christian Mitchell is the president of Cetera Solutions.
Cetera

Cetera

"Cetera offers independent advisors and those with financial institutions access to multiple clearing and custody options, which we view as a meaningful advantage for advisors and their clients," said Christian Mitchell, president of Cetera Solutions. "We believe that choice matters: Advisors should be able to align custody and clearing with the way they run their business, the service experience their clients expect and the long-term path they envision for growth, succession or eventual transition."
Marc Cohen Profile Image
Marc Cohen is a group managing director and chief growth officer with LPL Financial.
LPL Financial

LPL

"LPL Financial offers advisors access to our self-clearing and custody platform, which supports a broad range of brokerage and advisory businesses," said Marc Cohen, a group managing director and the firm's chief growth officer. "As one of the industry's largest custodians, we offer advisors an integrated platform that brings together custody, clearing, service, technology and operational support in a single experience designed to help them serve clients efficiently and grow their businesses. In addition, depending on an advisor's business model and affiliation structure, advisors may also have access to select third-party custodial relationships that support specific business needs."
Jamie Price, CEO of Osaic
Jamie Price is the CEO of Osaic.
Osaic

Osaic

"Osaic's model is intentionally built around advisor choice and flexibility," said CEO Jamie Price. "Rather than requiring advisors to operate through a single proprietary platform, we give them access to a curated group of leading clearing and custody providers, including BNY Pershing, Fidelity IWS, NFS, and Schwab. That flexibility allows advisors to align their custodial relationships with the way they run their business and serve their clients."

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