From thundering herd to scurry of squirrels: Merrill's rush to gather assets

Bank of America and Merrill Lynch sign
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The thundering herd has become a scurry of squirrels, Bank of America's wealth earnings Tuesday suggested. 

Despite another consecutive quarter of declining profit and revenue, the Wall Street megabank's wealth businesses flaunted one major trump card in the third quarter: their squirrel-like ability to gather new assets at scale, including attracting some of the world's wealthiest pocketbooks

"Despite the third quarter seasonally being a lower quarter, we added approximately 6,300 net new households, up 22% year over year," Eric Schimpf, the president and co-head of Merrill Wealth Management, said in an earnings call with select press on Tuesday. "And year to date, we've added nearly 31,000 net new households, putting us on track for a record year." 

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Both experienced advisors and new advisors coming out of the firm's trainee programs contributed to that growth, he said. 

"We believe we are entering the largest asset-gathering opportunity that FAs have seen in decades," Lindsay Hans, president and co-head of Merrill, said on the call. "We are well positioned to capture a large share of that growth. It's about being the client's first phone call [and] being their primary provider for investments and banking. And we have the platform."   

In particular, the firm continues to appeal to the ultrarich. Between Merrill Wealth Management and Bank of America Private Bank, the bank said that so far this year, it had grown the number of new ultrahigh net worth client relationships by around 60% year over year. Ultrahigh net worth clients, defined in this case as households with $10 million or more, are often considered the golden geese of wealth management — the clients every big firm wants. The wirehouses continue to dominate other firms in winning these richest retail clients, new Cerulli research has found. 

The legacy brokerage firm Merrill Lynch once made its name by focusing on average Americans, seeking not to shun "the modest sums of the thrifty," as founder Charlie Merrill once reportedly wrote

The wirehouse's now-parent company Bank of America beat expectations on earnings per share of $0.90 on Tuesday, which was 15% more than the analyst consensus of $0.78

To see the main takeaways from Merrill's third-quarter earnings, scroll down the slideshow. For coverage of the firm's second-quarter earnings, click here. For a look at the results from the first quarter, click here

Financials

Across the Global Wealth and Investment Management unit, profits of $1 billion fell 17% year over year from $1.2 billion. Segment revenue of $5.3 billion also slid down 2% over the past year from $5.4 billion. 

Merrill's revenue of $4.4 billion fell 2% year over year from $4.5 billion, but the private bank's revenue of $923 million rose 2% during that same time. 

"While impacted by market valuations, we continue to experience strong client flows with $87 billion over the past 12 months," Hans said on the call. "Our wealth businesses, Merrill and the private bank, have added nearly 7,000 net new client relationships during the third quarter, which is up 20% year over year." 

Financial advisors

Total headcount of 19,130 financial advisors, across all firm channels, saw a modest uptick of 1.5% over the past year's 18,841 advisors.

However, the headcount was flat over the past quarter, which reported 19,099 advisors. 

Client assets

Total client balances at Merrill and the private bank were $3.55 trillion, up 11% over the past year's $3.2 trillion — partially helped by higher market valuations in recent months, as well as by adding new client relationships.  

Client assets under management across those wealth units of $1.5 trillion were also up 13% year over year from $1.33 trillion. However, they were slightly down, by 2%, from last quarter's 1.53 trillion. 

Clients in those wealth channels opened up 39,000 new bank accounts with Bank of America in the third quarter, according to a bank press release Tuesday. 

Expenses

The wealth segment's noninterest expenses of $3.95 billion rose 4% year over year.

In a separate earnings call for the broader bank on Tuesday, CEO Brian Moynihan called the GWIM unit "the least efficient business" at the bank and said Hans and Schimpf were expected to help rein in costs going forward. 

Remark

Hans said on the call that she saw three "foundational pillars" for the firm's growth going forward: "deepening relationships with existing clients…  establishing relationships with new clients, and… to grow our advisor census" with a focus on the advisor training program. 

Asked on the call about the fact that its number of advisors at Merrill who are CFPs — considered the gold standard of professional designations for financial advisors in the industry — has remained relatively stagnant over the past 12 months at around 4,000, Schimpf said, "Of course, we'd like that number to be higher, and we'll continue to work on it." 

He added that the firm provides "practice management consulting" for advisors to develop client-facing skills and a "strong culture of peer to peer development. … We will actively look for ways to put very successful advisors in front of other advisors across the country to share with them."
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