From recommending different products to rethinking their risk management strategy, some financial advisers say they have changed their approach in the wake of last year's market slump. Indeed, many retail investors remain on the sidelines of the stock market, with assets in equity funds only half of what they were in late 2007 before the economic crisis began and the market lost 56% of its value.

"We have to be proactive as far as a new strategy, and that strategy certainly isn't, 'Hang in there,'" said Dennis Reeve, PrimeVest Financial Services' investment program manager at Lake City Bank in Warsaw, Ind.

Advisers' adjustments vary widely: Some are using a conventional approach with a bit more caution, while others are incorporating more annuities to safeguard portions of clients' assets. A few advisers are fundamentally re-evaluating their approach.

At Independent Bank in Ionia, Mich., wealth advisers are turning to corporate bonds, which they say have been unfairly sold off, in an effort to help clients recoup some of last year's losses. "We don't want to use the 'buy and hold/buy and ignore' strategy," said Julie Anderson, who runs PrimeVest's $230 million-asset investment program at Independent Bank. "We're trying to give them something different."

Independent reps are seizing what they see as promising opportunities in senior floating-rate bond funds, she said. They have historically used such funds as defensive investments. But their beaten-down net asset values have a lot of potential, she said.

Independent has not given up on stocks, but its advisers, and their clients, are increasingly hedging their forays into the market by using variable annuities with features protecting against losses, Anderson said.

Lake City Bank, which manages $2.2 billion, is taking a similar approach, Reeve said. Its use of variable annuities has increased at least 25% since mid-2008, he said.

Keller Group Investment Management, the parent company of First Foundation in Irvine, Calif., is also taking a more cautious stance toward the stock market. Victoria Collins, an executive vice president at Keller, said that after so many asset classes fell at once last year, she is re-evaluating what diversification itself should mean. "What we've learned is that the traditional model of diversification across asset classes is not as important as diversification across risk factors," she said.

Keller, which has $1 billion of assets under management for 1,200 clients, is relying less on the stock market for investments, Collins said. "Our best thought right now is that we need to look at reducing the amount of equities in client portfolios," she said.

While having 60% or more of a portfolio in equities was common in the past, Keller's moderately aggressive model now calls for 33% equities, with the rest put in fixed income and alternative investments.

F. Peter Brodie, the chief investment officer at Bryn Mawr Bank in Pennsylvania, said losing faith in the stock market is an overreaction. "In October of '87, we counseled clients not to get out, and by the end of the year, they were back to where they'd been" before the market correction, he said. "This time it's going to take longer, but the market is going to recover."

Investors have typically waited to return to the stock market until they were certain a rebound was under way. By then, most of the upside has already unfolded, said Brodie, whose institution manages $2.5 billion of assets.

Edward Cwalina, the director of the retail investment unit at National Penn Bancshares in Boyertown, Pa., said he thinks the stock market is still an attractive place to invest, because it has fallen far below its highs.

National Penn Investment Services, which has $285 million of assets under management, is leaning more on annuities that are more conservative or can guarantee retirement income, he said.

"People are concerned about running out of assets, so they are looking much more closely at products like single-premium immediate annuities," Cwalina said.

On the Sidelines

Indeed, retail investors' unease with the stock market, despite its 40% rise since early March, does not augur well for the mutual fund industry; assets in equity funds remain at half the level they were before the crisis began in late 2007.

Instead, investors continue to move into bonds and bond funds, as well as money market funds and savings accounts. In fact, in the past three years, investors have yanked $235 billion from stock funds. Bond funds, meanwhile, have continued to see inflows, including an additional $60 billion in April and May.

The biggest investors in the stock market now are pension funds, hedge funds and mutual funds-not individual retail investors. To sustain the recent rally, Charles Biderman, founder of TrimTabs, told the Chicago Tribune, the individual investor needs to return to the market. Given how steep their losses have been, however, there are no guarantees that they will gravitate back to stock funds, he said.

As Robert Rodriguez, manager of the FPA New Income Fund, put it: "Investors have long memories, especially when they lose money."

Jim Floyd, manager of the Leuthold Undervalued and Unloved Fund, concurred: "People I'm talking to think of stocks as a dirty word now. If you suggest stocks, it's like suggesting you jump off a bridge. They think you are going to take their money and throw it to the wolves."

Back Into Savings Accounts

Meanwhile, another strain hitting the mutual fund industry is the low yields on money market funds, prompting some investors to move their money into bank savings accounts or CDs instead.

With yields on money market funds dropping to all-time lows and more fund companies absorbing fees to prevent breaking the buck, even then, performance is an issue for investors, The Wall Street Journal reports. As a result, bank savings accounts that yield 2% on average are attracting more money.

According to iMoneyNet, taxable money market funds are yielding only 16 basis points, and some money market funds that invest in Treasuries are yielding only one basis point.

As a result, said Robert Adler, president of AMG Data Services, investors are moving their money not only into savings accounts and certificates of deposit but also into high-yield and investment-grade bond funds.

(c) 2009 Money Management Executive and SourceMedia, Inc. All Rights Reserved.

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