Banking companies will be hard-pressed to repeat a banner 2008 in terms of sales of fixed annuities. Fixed annuities were popular late last year and early this year, but with interest rates falling and the markets in a fingers-crossed recovery, executives and analysts expect demand for these products to start tapering off.

At SunTrust Banks, strong fixed annuity sales last year carried over into this year, said Alex Null, senior vice president of mutual funds and annuities at SunTrust Investment Services.

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