3 ways advisors can better help divorced women

NASHVILLE, Tenn. -- Divorce can cause upend a client's life, particularly if children are involved. And for many women — 86% — financial security is a top concern, according to a recent survey.

Processing Content

"When we asked them more about this, the reason this topped their concerns is that they were scared to death that they wouldn't be able to provide for their children," said financial planner Stacy Francis, whose firm commissioned a poll of 150 women.

Francis, speaking to attendees at the FPA's annual conference, outlined three ways that financial planners could better help their female clients during this trying time.

First, educating clients will not only help them make better choices in the short-term, but it will establish stronger bonds between advisor and client, said Francis, who is the CEO of an RIA, Francis Financial, in New York.

Only a third of women in the survey said they felt financial secure post-divorce, and 15% said they didn't understand their financial situation enough to know if they should be worried.

Divorce rates among U.S. women by age Census Bureau data

"I have to say that is most worrisome because those are the women with their head in the sand. They don't even know what the problem is," Francis said.

Moreover, she noted that among the top post-divorce regrets women expressed was a feeling that they did not grasp what was transpiring when the couple's assets were divided up.

"They wish they more clearly understood what they were saying yes or no to," Francis said.

Ian Drysdale is CEO of One Inc. since 2021. Named one of the top CEOs in insurtech in 2025. Ian brings over 30 years of senior leadership experience from major payments platforms, including Zelis, Elavon, and WorldPay.

Before joining One Inc, Ian was executive in residence at Great Hill Partners, focused on investments and advisory in the financial technology sector. He holds a BA from Bishop's University in Canada and an MBA in International Business from Florida Atlantic University.

1h ago
Ian Drysdale

Pankaj "Romy" Malviya is a renowned technologist, patent holder, and serial entrepreneur with a track record of building transformative enterprise software companies. He is the founder and CEO of Pulpstream, which he established with the
vision to streamline business processes through innovative technology solutions. Malviya's entrepreneurial ventures have consistently resulted in successful exits, with his products being utilized by some of the largest companies in the world.

July 8

In a Q&A, planner Louis Barajas explains how he wrote an interactive guide to building generational wealth and how financial advisors can learn from its universal principles.

July 8
7 Min Read
Financial planner, business manager and coach Louis Barajas will publish his sixth book, "Finances Con Corazón" on July 15.

Secondly, clients need a confidence boost, Francis said. Oftentimes, they find themselves vulnerable and feeling they lack support. What they need, she says, is to feel they have a team backing them.

"When you see a client going through a divorce, you're seeing them at their worst moment," Francis said.

Finally, women need a judgment-free zone to talk about money issues, particularly if they are starting with little financial knowledge. This is a particularly advantageous area for financial planners to make a difference.

"When women go out, they'll talk about sex, about work, about dirty underwear — but they don't talk about money. That needs to change. And being able to talk about money in your office is a great safe space for them," she said.


For reprint and licensing requests for this article, click here.
Divorce Client strategies Client communications Practice management Gender issues FPA
MORE FROM FINANCIAL PLANNING
Load More