A recent survey of women’s attitude toward finance by the cable television network Oxygen, “Girls Just Want to Have Funds,” found that 44% of women think that financial professionals don’t offer them enough respect. And 94% of the 2,100 women surveyed said that financial services advertisements are not targeted at women and are not fund to watch, and of the few ads that are aimed at women, one-quarter indicated the ads “talk down” to them. Another 83% said they cannot relate to financial advertisements.
Yet 62% of the women surveyed said that they are the financial head of their household and another 30% said they contribute to financial decisions in their home. Sixty-six percent said they consider themselves more financially savvy than they are given credit for.