It’s no secret that client referrals are essential to an advisor’s growth. The hard part is implementing an effective strategy. Indeed, only one in five financial advisors say that seeking a referral is a “regular routine and a key reason for my success,” according to a recent SEI survey. Moreover, nearly half say they’ve asked just a “small percentage” of their clients for a referral.
John Anderson, head of Practice Management Solutions for the SEI Advisor Network, says he was only partly surprised by the survey’s findings. “Asking a client to refer you to someone can be uncomfortable and if you often hear ‘I don’t have anyone in mind right now’ or ‘I’ll let you know’ it’s easy to get discouraged.” Too often, advisors rely on passive, or unsolicited, referrals from clients.”
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