Aberdeen Asset Management is embarking on first-ever global brand advertising campaign in 30 years starting today. The initial campaign, dubbed “Simply Asset Management,” will last for six weeks and will be launched in over 20 countries, in 13 different languages, and will focus on traditional print, outdoor and digital media.

The aim of the refreshed brand campaign is to help build a stronger global awareness and understanding of Aberdeen, according to the firm. While Aberdeen has established a worldwide client base in the last decade, the campaign will support efforts to deepen its penetration in key wholesale markets such as the U.S.

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