Aberdeen Asset Management of Aberdeen, Scotland, may not be a household name, but as of today, Oct., 1, the firm's Philadelphia-based U.S. subsidiary has a fresh $7 billion chunk of 30 sub-advised mutual funds and variable annuity trust assets from Nationwide Financial of Columbus, Ohio, to call its own.

That, added to its own existing $3 billion investment management business, dovetails nicely with Aberdeen's plans to grow its presence in the U.S. market carefully and sure-footedly. Financial details of this transaction were not disclosed.

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