While financial advisers have been relying on internal wholesalers more heavily since the financial downturn, they are also finding those contacts not as accessible or responsive as they would like, according to the latest installment in Financial Research Corp.’s Advisor Insight Series, “Wholesaler Effectiveness.” FRC concluded that fund companies may be underestimating and spreading this valuable resource too thinly. 

“Asset managers should be aware of the call volume internal wholesalers receive, as well as the number of external wholesalers they support,” said Amy Strong, contributing researcher to the study and a research analyst at FRC.

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