CHANDLER, ARIZ. - Ninety percent of advisors said they aren’t doing enough to market and publicize their practice effectively, according to a survey by Peak Advisor Alliance.

According to the survey of 170 advisors that work with the Omaha, Neb., based practice management coaching firm, advisors need to do more to build and market their business. Forty percent said the top challenge that they face is generating new business and 15% said their biggest challenge is differentiating themselves in a crowded market.

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