Affluent investors in three of Europe’s most prosperous nations have decidedly different levels of sophistication when it comes to investment knowledge and how they interact with their online trading and advisory firms. Knowing and appreciating these differences, according to a new Dow Jones survey, can make all the difference for American firms and advisors looking to expand their international client base.
The Dow Jones European Affluent Investor Study released this week offers some insight and perspective into the disparate tastes, similarities and investment behavior of well-heeled clients in France, Germany and the UK.
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