AllianceBernstein has pledged up to $500,000 to aid victims of the earthquake in Haiti.

“The devastation of an impoverished nation is a calamity that requires nothing short of a global response,” said Peter S. Kraus, chairman and CEO of AllianceBernstein. “Many of our employees have voiced a desire to help the victims in Haiti, and the firm is teaming up with them in this cause.”

The firm is donating $50,000 to the American Red Cross and is pledging $450,000 in dollar-for-dollar matching gifts by employees who donate to select U.S. charities providing relief to the people of Haiti. In addition, the AllianceBernstein Foundation already donated $50,000 to the cause.

“By working together, AllianceBernstein and its employees have the potential to raise up to $1 million in donations to continue the relief efforts in Haiti and help provide for both the immediate and long-term needs of the country,” Kraus added.

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