A new survey from Country Financial found that the number of Americans who think college is a good financial investment plunged to 64%, down 16 points from last year and 17 points from 2008.

The sentiment about higher education coincides with a shift in saving priorities. In a reversal from last year, most Americans, 43%, say their own retirement is more important than the 14% who first rate saving for their child's college. Those who picked retirement first increased two percentage points from last year, while those who say their child's education is the top priority dropped 6 points. Those who say they are unsure about what's more important increased four points to 17%.

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