Asset managers will be wise to adopt social media into their repertoire if they haven’t done so already, according to a new survey from American Century Investments.

In fact, the survey found that just over one-third (34%) of advisors believe that social media is a "wise use" of asset managers' time and resources and just over half (53%) feel that asset management firms are "smart to explore" social media. One out of three believe asset management firms are "not yet seeing the value" of social media.

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