Arete Wealth launches direct-to-consumer digital wealth platform

By Pravit

Arete Wealth, a full-service broker-dealer and RIA with more than 100 offices across the country, is entering the direct-to-consumer digital wealth race.

Thanks to a technology licensing agreement with cloud-based wealth management software provider FusionIQ and the support of digital trading platform DriveWealth's custody and clearing services, the firm is launching a new platform called Arete Investments.

In addition to stocks, bonds, mutual funds, ETFs, money managers and customized investment strategies in both brokerage and advisory environments, officials say Arete Investments also gives consumers access to Arete's bespoke alternative investment platform.

That platform currently features more than 60 offerings from dozens of sponsors including artwork, hedge funds, private equity, venture capital, real estate and more.  

READ MORE: The problem with alternatives that fintech can't solve alone

The offering is Arete's first expansion into the direct-to-consumer market. 

"Arete Wealth has always been at the forefront of investment innovation, and this digital transformation reflects the natural evolution of our firm," Arete Wealth CEO and Founder Joshua Rogers said in a statement. "This exciting step into the digital consumer wealth space allows us to expand our reach in a modern way while retaining what makes us unique: our elevated approach to presenting both traditional and alternative investment products." 

Mark Healy, CEO of FusionIQ, said he is excited to work with Arete as they "extend their history of investment innovation into the digital domain." 

"We're delivering flexible technology solutions to power a diverse spectrum of investment opportunities," he said in a statement. "Empowering investors, be they high-net worth or direct retail, to navigate the digital investing landscape with unwavering confidence is key to success, and this transformation takes place at a critical juncture as more firms commit to becoming digital wealth leaders."

To date, Arete Wealth has primarily serviced the needs of high net worth investors through financial advisors. Arete Wealth Chief Operating Officer David Levine said Arete Investments will bring its curated list of special investment products to a whole new group of investors.

"For decades, large pools of smart money like institutions, pensions and endowments have utilized alternative investments to construct portfolio strategies," he said. "Our (Arete Investments) offering democratizes access to alternatives for retail investors."

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