Barclays is planning to launch a family of target-date and target-risk exchange-traded funds, drawing from its existing iShares, Dow Jones reports. The percentage of equity holdings will range from 91% to 58%.

 

The firm expects that the funds-of-funds, which will overcome the traditional obstacles of ETF structures in 401(k)s, will catch on in the plans, said a spokeswoman. Barclays is also willing to promote the funds over a period of years until they catch on.

 

“The retirement market does not move quickly. It took target-date funds 10 years to catch on,” she said.

 

Barclays is not the first to market with target-date or target-risk ETFs. TD Ameritrade offers five such target-date funds, and Invesco Power Shares has three target-risk ETFs.

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