In an effort to more effectively market its products,
The change, which was implemented late last month, affects 11 funds, including four equity funds and two fixed-income products.
Historically, Brown Brothers has used the products as a diversification tool for its current institutional clients. Now, the firm plans to market the products through wrap programs, no-transaction-fee programs at
Four months ago, the firm assigned a sales force of three to promote the funds through intermediaries, he said.
"We had no marketing to speak of," Connelly said. "This is a progression of a number of things were doing to make the funds more broadly available in the marketplace."
