Betterment is growing exponentially and it's not just millennials who are clients.

The five-year-old robo advisor firm is adding 1,000 accounts a week to the tune of about 94,000 with a total of $2.3 billion AUM. And over 30% of assets come from clients age 50 and up, according to Jon Stein, CEO and co-founder of Betterment, who revealed the figures at the In|Vest conference in New York on Thursday.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access