It's not just millennials that you have to worry about judging your firm by its online presence.

Financial advisors are just as critical about what they deem is a good company website and an increasing percentage will make decisions about whether to engage and choose product offerings based on the quality and ease of navigation of a website, says Howard Schneider, president of industry consulting firm Practical Perspectives, and the author of a new report detailing the effectiveness of advisor websites and support.

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