Citing proficiency in conducting client meetings and responsiveness, respectively, BlackRock and Mainstay wholesalers are the highest rated in the industry, according to a report from kasina and Horsesmouth.
The firms with the highest Wholesaler Satisfaction Scores in the survey are:
2. MainStay Investments / NYLIM
3. JPMorgan Asset Management
4. Nationwide Funds
5. MFS Investment Management
6. Natixis Funds
7. Ivy Funds
8. PIMCO / Allianz Funds
9. DWS Investments
10. Janus Capital Group
In the increasingly competitive mutual fund industry, firms must work to understand whether they are getting the most out of their investments in a wholesaling force, said Lee Kowarski, a principal at kasina. The best wholesaling forces are spending more time segmenting their adviser base and focusing their wholesalers time, meeting with fewer advisers more frequently, an average of 3.80 times a year versus the industry average of 2.82.
In conjunction with the report, kasina and Horsesmouth are initiating a weekly e-mail newsletter called FA Vision Nugget of the Week. Anyone can subscribe to it at kasina.com/favision.