Terri Labrecque has been named head of marketing for BNY Mellon’s Asset Servicing business, Money Management Executive has learned. She is based in Boston and reports to Ivan Royle, managing director and head of Marketing & Communications for Investment Services.
In this newly created role, Labrecque oversees all marketing activity across the firm’s asset servicing business. This includes managing a team of professionals responsible for developing and executing strategic marketing plans and thought leadership, globally, as well as oversight for the delivery of marketing services (marketing collateral, digital, social, multi-media, events/conferences) to the business and its sales teams, aligned with BNY Mellon’s enterprise-wide positioning and branding programs.
Labrecque has served as the unit's director of marketing for the past 18 years.