Planners who complained about BrightScope's advisor listings now have the chance to make changes -- to parts of their listings, anyway.
The independent research firm -- which first established itself as a ratings service and directory for 401(k) plans -- has invested more than $1 million recently to enhance its searchable database of more than 600,000 advisor profiles, according to Sonia Ahuja, the firms executive vice president of strategy and business development. The firm re-launched its Advisor Pages tool this week in hopes of becoming a combination Yelp, LinkedIn and Match.com for consumers seeking planners, she says.
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