NAPFA named management consultant Geoffrey Brown on Monday as its new CEO, succeeding Ellen Turf, who held the post since 2002.

As NAPFA’s second CEO since its founding in 1983, Brown will officially begin July 1 as head of the 2,500-member association of fee-only advisors.

“I’m very excited to join NAPFA and for the chance to help the organization advance its consumer-focused mission,” Brown said in a statement. “NAPFA’s commitment to supporting financial advisors who serve their clients’ best interests first and foremost position it as a leader in the financial services industry.”

Brown previously served as an account executive at Sentergroup, a management consultancy in Chicago that specializes in nonprofit and association management. His responsibilities included managing daily operations for various multiple-client associations, as well as financial oversight and strategic planning.

“He brings a totally fresh prospective to NAPFA. He comes with a lot of years of managerial experience, but he’s far from a financial industry insider,” said NAPFA Chairwoman Lauren Locker, CFP. “He’s really going to take a fresh look at everything. “

As an outsider, Brown is expected to consult widely with the NAPFA rank and file as he seeks to grow the organization and develop plans for its future. “He’s going to be really looking to the entire membership for input and ideas as he enters into this professional field,” Locker said. “It’s the beginning of a really new era at NAPFA as Geof takes over.”

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