Financial advisors can have a successful and personally fulfilling practice serving a less affluent clientele than many target, according to Lee Baker, president of Apex Financial Services, Inc. in Tucker, Ga. Unlike other fellow advisors who describe their ideal client base as being high-net-worth and ultra-high-net-worth individuals, to Baker, the perfect client is a school teacher or social worker.

At Apex, “a typical client has between $100,000 to a million in total investable assets,” including retirement accounts, Baker said -- and that’s by choice.

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