GE Financial has reforged the image of its newest acquisitions, Centurion Capital Management and Centurion Trust Company. The Sherman Oaks, Calif. firms are now respectively known as GE Private Asset Management (GE PAM) and GE Financial Trust Company.

Bethann Roberts, appointed CEO of GE PAM in January of this year, said the change represents only the first of a number of initiatives for expansion set for this year.

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