Attention asset managers: The Registered Investment Advisor channel, especially the $100 million to $500 million AUM segment, is one place where you can differentiate your offering in a crowded marketplace, according to a new report by Cerulli Associates.

Cerulli projects that RIAs, including dually registered advisors, will expand their marketshare of advisor- held assets to 14% by the end of 2012. Within the RIA channel, asset managers have traditionally targeted practices that have $500 million or more in assets under management. “Practices managing between $100 million and $500 million have been an enigma to the industry because these practices do not fit well within the existing external sales force service model,” according to the report.

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