WASHINGTON -- The number of colleges and universities offering bachelor's degrees in financial planning has expanded considerably, but the field is still struggling to come into its own as an academic discipline, CFP Board officials said at the group's conference last week for registered educational programs.

In response, the board is marshaling its resources to bolster the academic community, says CEO Kevin Keller. The centerpiece of those efforts is a planned financial planning center that Keller says will aim "to define and support a true career path in financial planning."

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