WASHINGTON -- As it aims to enhance the profile of the planning industry, the Certified Financial Planner Board of Standards is seeking to deepen its collaboration with higher-education institutions that grant degrees and certificates in the field.

That effort includes plans for a new, broadly accessible online course that the board is developing in partnership with the University of Illinois. The so-called massive open online course, which could potentially offer instruction to thousands of students, is slated to launch in 2014, with a split focus on personal finance and an introduction to the CFP profession as a career path.

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