By its own measure, brand awareness for the certified financial planner designation is increasing, according to the CFP Board. Meanwhile, the board says the quality of CFP continuing education material is in need of an upgrade. 

Results to date for the CFP Board’s public awareness campaign have “far exceeded initial expectations,” Board CEO Kevin Keller said at the organization’s business update webinar on Friday.  

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access