Crisis may be the new normal for investors, but it's also the stark reality of the communications landscape. Good news may travel fast, but bad news travels even faster-and mutual fund companies are by no means immune from the threats to their brands.

Not that long ago, threats were limited only to traditional media. Much like the Spartans were able to defend against the more powerful Persians at the pass of Thermopylae, crises would develop and be resolved at the choke points of print articles and broadcast stories.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.