ClearBridge Advisors the largest manager of equity funds at parent company Legg Mason, apparently wants to cut the apron strings, announcing it would drop the “Legg Mason” name from all its U.S. funds over the next few months.

The move is part of “a larger effort by Legg Mason to highlight the brand identities of its affiliated investment managers in its product names,” the company said in a statement. Under the new branding effort, ClearBridge will drop the “Legg Mason” name and be branded “ClearBridge” only. The $4.4 billion Legg Mason ClearBridge Appreciation Fund, for example, will now be known as the ClearBridge Appreciation Fund.

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