Conquest Planning continues U.S. expansion with CapIntel partnership

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Canadian financial planning technology startup Conquest Planning is continuing its push south of the border via a new partnership with RIA software firm CapIntel.

On Wednesday, the two firms announced that CapIntel's network of more than 12,000 advisors can now leverage Conquest's AI-based strategic advice manager (SAM) to build flexible financial plans.

According to Conquest, SAM performs thousands of complex calculations around every piece of client information and generates what-if analysis to discover strategies that address client concerns.

Established in 2018, Conquest relies on its proprietary technology to simplify the advice process by removing the trial and error that comes with building financial plans. Mark Evans, the CEO of Conquest Planning, was also the architect of leading financial planning software NaviPlan.

Earlier this year, the startup celebrated the close of a Series A funding round that brought in nearly $18 million ($24 million CAD) to support its move into new markets.

The funding round was led by Fidelity International Strategic Ventures; supported by existing capital partner Portage; and attracted a pair of well-known new investors in BNY Mellon and Royal Bank of Canada. Company leaders say the capital brings Conquest's total funding to roughly $26 million ($35 million CAD) and will support Conquest's continued growth and investments in its platform user experience.

"This partnership underscores our unwavering commitment to enabling incredible interactions between advisors and their clients. By working with Conquest, we're continuing to build on the foundation we've created for advisors to offer transparent, personalized, and holistic financial advice," Rob Crnkovic, chief revenue officer and co-founder at CapIntel, said in a statement. "Recognizing the complementary nature of Conquest and CapIntel's solutions, a strategic integration was a natural opportunity to provide advisors and end investors with an enhanced financial planning experience."

Brad Joudrie, chief revenue officer at Conquest, said CapIntel's reach across North America and its efforts to ensure that no one misses out on their financial goals makes them a model partner.

"Through this integration, we aim to improve efficiency and streamline advisors' delivery of exceptional customer experiences in Canada and beyond," Joudrie said.

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