Deutsche Bank today unveiled its growth strategy for the next three years and beyond for its U.S. mutual funds unit and other businesses.

Most notably, the firm’s “Strategy 2015+” includes combining active and passive investment strategies together with retail asset management in one business unit dubbed the Asset & Wealth Management division, which “will position the bank to fully exploit the potential of its roughly EUR 900 billion (US$1.1 trillion) in assets under management and invested assets and to generate added value for customers.” So, the bank now iviews DWS Americas, DB Advisors, Deutsche Insurance Asset Management and RREEF as ‘integral parts” of AWM.

The growth strategy is the brainchild of Jürgen Fitschen and Anshu Jain, who launched a 100-day review of the corporate strategy when they became Co-Chairmen of the Management Board and the Group Executive Committee on June 1.

“Deutsche Bank aims to emerge as a long-term winner from the fundamental shifts taking place in the banking industry,” said Fitschen and Jain, in a joint statement.

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