Real estate investment trusts are, once again, seeking retail investors, in spite of their lower dividends and higher volatility. During the market downturn, the only takers seemed to be institutions, which currently comprise 80% of the owners of REITs. Ten years ago, institutional investors held 40% of all REIT shares.

Advisors of REITs are anxious to attract the $4 trillion in retirement accounts that Baby Boomers will be rolling over in the next few years, Michael Hudgins, a REIT strategist with J.P. Morgan Asset Management, told The Wall Street Journal.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.