Google probably could have hired anyone it wanted to be chief financial officer. For those trying to ascertain why Google chose Ruth Porat of Morgan Stanley, her experience in banking is likely one of her key selling points.

Porat's background at one of the world's largest banks, including her knowledge of mobile payments to the increasing complexity of dealing with government regulations, could be essential to the high-tech company's efforts to respond to ApplePay, several industry analysts said.

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