In 2012, digital marketing initiatives composed just 24.4% of the average industry marketing budget. This year, digital marketing is up to 30.4% according to Ignites Distribution Research's proprietary survey of fund managers.

 This trend is likely to continue next year and in 2014, marketing executives estimate that digital initiatives will comprise 35.4% of total marketing budgets. The key strength of digital media use is the ability to track online behavior, which allows fund firms to better track the effect of marketing efforts.

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