Direxion and Minyanville Media have jointly launched an educational advertising campaign on Minyanville.com to teach investors about leveraged exchange-traded funds. The campaign consists of five animated, lighthearted vignettes featuring Minyanville characters “Hoofy” the bull and “Boo” the bear.

“Direxion has always believed in the importance of investor education, especially when it comes to products as sophisticated and powerful as our leveraged ETFs,” said Direxion President Dan O’Neill. “We’re very pleased to partner with Minyanville. Our mission is to educate audiences about the unique risks associated with the use of leverage, as well as the consequences of seeking daily investment results. Minyanville took the time to understand our relevance to sophisticated tactical investors, and is helping us educate our audience in a compelling and creative way.”

Kevin Wassong, president of Minyanville Media, added: “Branded content in online advertising is about the merger of unique business information with creative branding, and that is precisely what our campaign with Direxion illustrates. Minyanville has the ability to create digital content that is unique, informative and entertaining—all through a dynamic platform that connects advertisers to high-valued audiences.”

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