Fund companies are increasing their efforts to provide advice to 401(k) plan participants in order to develop a relationship that will steer a greater percentage of the assets rolled over from 401(k) plans to them, according to industry analysts.

Of the $300 billion that is rolled over from 401(k) plans annually, $180 billion is rolled over by employees switching jobs and $120 billion by retirees, according to a study released in March by Sanford C. Bernstein Research of New York. Individual retirement accounts captured $200 billion of the rollover assets last year, the study found. Plan providers retained only 15 to 20 percent of those assets, according to the study.

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