The Dreyfus Corporation of New York announced it is running a new series of television and print advertisements using Dreyfus' lion icon and the firm's new "Lion Rules" of investing.

The television campaign began Oct. 4 and will run through mid-November in seven cities, the company said. The commercials will appear on Monday Night Football, The Practice, The Today Show, ER and other programs. The ads will also appear nationally during that same time period on several cable stations. The print campaign is scheduled to begin in November and December in several major national publications.

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