- Key insight: Child-free clients are often mistaken as easier to plan for than clients with children, giving advisors an opportunity to specialize and tailor their services to this demographic.
- Supporting data: 62% of child-free Americans do not have a written financial plan, compared to 42% with children, according to Allianz Life.
- Expert quote: "Childless clients have a freedom most people don't. ... There are no grandkids to live near and no family house to keep for anyone, so the money only has to pay for their own retirement." — Luciano Oliveira, managing partner, Oliveira Lawyers
For child-free clients, financial planning can involve a different set of decisions around spending, retirement purpose, family obligations and legacy. And despite the common assumption that these clients have fewer planning complications, one basic step can still be overlooked: ensuring a written plan is in place.
According to Allianz Life, 62% of Americans without children do not have a written financial plan, compared with 42% of those who have children. For advisors, that gap points to an opportunity to
Aaron Glosser of Edward Jones in Colchester, Vermont said in an email that for his child-free clients, goals often become "anchored in relationships, not children."
"For parents, children and grandchildren often anchor retirement goals and purpose," he said. "Couples without children build their goals around a different set of relationships, such as close friends, siblings, nieces and nephews."
Glosser also helps clients sort out which relationships are most meaningful so he can then "encourage investing in those connections, with time or money." Such investments have included bankrolling an annual friend meetup and funding a younger relative's education.
"In both cases, the goal was making sure the money served the people they chose to keep close," he said.
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That question of purpose can be especially important when child-free clients retire.
Juan G. Hernandez-Ariano of WealthCreate in Houston has seen such clients retire only to return to work sooner than expected or take "what they think is a sabbatical and end up back at their desk," he said in an email. And purpose is key.
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