MIAMI-Almost a year ago, USA Today found it was getting 29% of of its online traffic due to referrals from social networks, compared to 6% from Google searches. For CNN, it was 18% to 9%. For iTunes, 20% to 5%.

To Scott Klososky, this is evidence of the power of electronic word of mouth, fast becoming a serious force in either business-to-consumer or business-to-business marketing.

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