Not too long ago, there was an obvious way to construct a broad, low-cost ETF portfolio for clients: Turn to Vanguard. Then Schwab and iShares entered the fray - possibly because Vanguard was collecting 32.4% of all new investor money into ETFs. One of the two giants lowered expense ratios; the other launched new ETFs to compete with Vanguard. Although the fee war has been great for clients, selecting the right ETFs isn't just about expense ratios. Here's what you need to know.

Click to view charts

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access