New launches of exchange-traded funds at
“The investment we made over the last several years in the business is beginning to pay off. We are close to a 100% growth over last year in net flows,” he said. At this point, Vanguard, whose ETF market share is only 6% to 7%, is taking in 18% to 20% of all ETF inflows, Rampulla said.
Daniel Wiener, editor of the Independent Adviser for Vanguard Investors, said he expects ETF sales to become increasingly important for Vanguard. “There’s no question that [ETFs] is the big growth area for them,” Wiener said.
Vanguard launched six new ETFs this year, all taking in significant amounts of month. An ETF based on the FTSE All-World (ex-U.S.) index reaped $1.1 billion, four bond ETFs attracted a combined $1.3 billion and one based on an MSCI index took in $500 million.
Although Vanguard is planning to launch a bond ETF, unlike competitors, it is exercising restraint in the products it is launching, Rampulla said. “There will be a few more products, but you won’t see dozens and dozens of products. We are getting pretty close of a very solid line-up,” he said.
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