New launches of exchange-traded funds at Vanguard and the hiring of more wholehave created excitement for the products among investors, and that is the primary reason the funds have taken in $15.1 billion in inflows so far this year, compared to flows of $8.6 billion the year prior, Thomas Rampulla, director of sales in the financial advisory business, told Reuters.

“The investment we made over the last several years in the business is beginning to pay off. We are close to a 100% growth over last year in net flows,” he said. At this point, Vanguard, whose ETF market share is only 6% to 7%, is taking in 18% to 20% of all ETF inflows, Rampulla said.

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