ETF Securities on Friday began trading its new exchange-traded product, the ETFS Physical Asian Gold Shares, on NYSE Arca.

The gold will be vaulted by custodian JP Morgan Chase in Singapore and meet the standards of the London Bullion Market Association.

With this launch, ETF Securities now offers seven precious metal exchange-traded products.

“We are pleased to introduce the first physically backed Asian gold ETP in the U.S.,” said Fred Jheon, head of product and business development at ETFS Marketing, the sales and marketing division of ETF Securities. “AGOL offers investors a new alternative to invest in the gold market and diversify their physical gold holdings into Singapore. The launch demonstrates our commitment to developing innovative precious metal ETPs.”

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