Evergreen Investments of Boston, the asset management arm of Wachovia Corp., have redesigned its Web site in an effort to simplify its navigation as well as to integrate the firms new brand message, "Investments that stand the test of time."
"Evergreen Investments, and the entire asset management industry, has become focused on information delivery to investors via the Internet," said Ruth Papazian, chief marketing officer for Evergreen. "To navigate through the clutter, we have redesigned our Web site and improved the site viewer experience through a streamlined information layout."
The site home page now has a masthead that divides the site by business line. Investors can choose to click on one of the firms six areas of business: individual investors, institutional investors, institutional money market investors, retirement center, financial advisors and offshore advisors.
Each business section includes timely information about Evergreens products and services, and now features a market summary chart and links to fund information and account access.