Evergreen Investments, the asset management division of Wachovia Bank, has announced that it would start using the mWholesaler wireless interface from software firm Pyxis to give sales managers instant access to critical customer relationship management information.
mWholesaler hooks up with BlackBerry to give remote access to sales, CRM and enterprise data that will help Evergreen managers increase sales, according to the company.
"We have always believed in the importance of empowering our field sales force with the most comprehensive and timely client and sales information possible," said Evergreen President of Retail and High Net Worth Distribution and Marketing Maryann Bruce. "In addition to providing our sales force with instantaneous access to client and product information, our management team can use mWholesaler to view rep reports and planning logistics."
Pixys President Shane Hughes called wireless devices "a must-have tool for financial services sales reps."