Federated Investors has tapped Craig Bingham to lead the firm’s new Asia Pacific subsidiary. Federated will open a Melbourne, Australia office in the coming weeks and expects to have a sales and office support team in place by the end of this year.

Bingham will manage Federated’s efforts to expand globally through the development of an Australia-based investment management hub that also will serve as a gateway for the firm’s new business venture in Asia. The Melbourne office will focus on regional distribution of existing Federated strategies as well as the development of new products for Australia. In addition, Bingham will lead efforts to identify opportunities throughout Asia, primarily in Japan, Taiwan, Singapore and Hong Kong, as well as the Middle East.

In his new role, Bingham will report to Gordon Ceresino, vice chairman of Federated and executive director for international distribution. Most recently Bingham served as CEO for Aviva Investors’ Australia and Asia Pacific regions, where he was responsible for developing fully licensed asset-management strategies, expanding Aviva’s Australian presence and opening distribution offices in Japan, Taiwan and the Middle East.

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