Fidelity Investments expects sales of its 401(k)s to continue to increase through third-party financial advisers to small and midsized companies-and the company plans to reduce fees to gain additional share. In August, Fidelity plans to switch its Advisor 401(k) platform to a system where the adviser receives a flat fee from Fidelity instead of several different fees in the form of 12b-1 fees.

Analysts said that Fidelity is trying to keep pace as other broker/dealers are flattening their fee structure.

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