"There are at least 638,000 searches a month for 'financial advisor' on Google," says David Canter, EVP of practice management and consulting for Fidelity Clearing and Custody. "That bolsters what I've been saying for years: It's a bull market for financial advice."

According to new research from Fidelity, emerging affluent investors are nearly twice as likely as millionaires to do extensive online research to find new advisors and more likely than millionaires to use social media for the same purpose. To help advisors improve their online presence amid such trends, Fidelity on Tuesday announced two new offerings for advisors.

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